SEO Basics

Let’s begin with trying to understand what is SEO.

SEO stands for Search Engine Optimization, I know you already know about it but just laying it out there for the uninitiated.

What it means in the most basic sense is that you need to optimize your content, be it text, images, video, audio, presentations, etc. whatever the form of your content maybe, for search engines.

Search engines could be Google, predominantly, but also Bing, Yahoo and the likes. Majority of the search traffic is generated by Google though, for now at least.

So, through SEO you intent to increase visibility of your web address, website, through organic search.

Understanding the most laid out concept really helps you in optimizing your content. You need to:

• Understand your audience, what they want to know and how they want to access your content
• Understand that the priority for search engines is the intent behind your content
• After creating content how do you promote it

These basics will never change. Think about it why would you create content if you do not want visibility to the knowledge or services you can offer.

The algorithm and technologies behind the search always update, now almost every year, but the basic vision and mission of the search engines and how it functions hasn’t changed much.